About Us | Abra
Building the institutional standard for digital assets.
Abra is a digital-asset wealth and treasury manager — helping institutions, advisors, and individuals hold, grow, and borrow against crypto, responsibly.
Our story
One of crypto's earliest; leading toward a tokenized financial system
Founded in 2014, Abra was among the first companies to make digital assets usable for real people — long before it was fashionable.
Today we operate as an SEC-registered investment adviser, applying institutional standards — segregated custody, fiduciary governance, and white-glove service — to a new asset class.
We’re preparing to become a public company: audited, regulated, and accountable to the market. The same discipline we bring to your assets, we hold ourselves to.
Why we exist
Mission & vision.
The purpose behind the platform — and the discipline behind the promise.
Mission
Leverage crypto-asset technologies to create abundant, borderless economic opportunity.
Vision
A future where money, banking, and finance are on-chain, transparent, and borderless.
Governance
As an SEC-registered adviser, Abra Capital Management builds trust through fiduciary care, segregated accounts, and a proven focus on risk and capital protection.
What we stand for
Principles, not slogans.
The standards behind every account we manage.
Stewardship
Active management and control — not passive custody.
Fiduciary duty
An SEC-registered adviser, obligated to act in your interest.
Transparency
Disclosed mechanisms and audit-ready reporting.
The long term
Built to compound trust across market cycles.
Leadership
Mission-Dedicated Leadership
Deep expertise across finance, legal, compliance, product, and markets.
Bill Barhydt
Founder & CEO
Genni Combes
Chief Financial Officer
Dan Perry
Chief Marketing Officer
Daryl Puryear
Chief Technology Officer
Deepak Ghosh
Chief Product Officer
Nicole Trudeau
Chief Legal Officer
Frances Rabias
Chief Compliance Officer
Marissa Kim
Head of Asset Management
Eddie Chung
Head of Business & Corporate Development
Willie Wang
VP, Digital Asset Strategy
Abra Insights & Media
Our latest research, commentary, and market interviews.
Compounding Wealth Scenario: Maximize Yield
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Dollar Yield: Considerations to Get Maximum Return From Cash
Read More
The $124 Trillion Wealth Transfer: Implications for Digital Asset Integration in Wealth Management
Read More
Bill Barhydt on Thinking Crypto: what crypto must solve before the next bull market
Watch Video
The Rich Are Buying Crypto First
Watch Video
Bitcoin Breaks $82K Despite Saylor Planning To Sell! Is The Bottom Actually In?
Watch Video
Build the future of digital-asset wealth.
Investments in digital assets involve a high degree of risk, including loss of principal. Registration as an investment adviser does not imply endorsement by the SEC.