# Building the institutional standard for digital assets.

Abra is a digital-asset wealth and treasury manager — helping institutions, advisors, and individuals hold, grow, and borrow against crypto, responsibly.

## Our story

### One of crypto's earliest; leading toward a tokenized financial system

Founded in 2014, Abra was among the first companies to make digital assets usable for real people — long before it was fashionable.

Today we operate as an SEC-registered investment adviser, applying institutional standards — segregated custody, fiduciary governance, and white-glove service — to a new asset class.

We’re preparing to become a public company: audited, regulated, and accountable to the market. The same discipline we bring to your assets, we hold ourselves to.

## Why we exist

### Mission & vision.

The purpose behind the platform — and the discipline behind the promise.

**Mission**  
Leverage crypto-asset technologies to create abundant, borderless economic opportunity.

**Vision**  
A future where money, banking, and finance are on-chain, transparent, and borderless.

**Governance**  
As an SEC-registered adviser, Abra Capital Management builds trust through fiduciary care, segregated accounts, and a proven focus on risk and capital protection.

## What we stand for

### Principles, not slogans.

The standards behind every account we manage.

### Stewardship

Active management and control — not passive custody.

### Fiduciary duty

An SEC-registered adviser, obligated to act in your interest.

### Transparency

Disclosed mechanisms and audit-ready reporting.

### The long term

Built to compound trust across market cycles.

## Leadership

### Mission-Dedicated Leadership

Deep expertise across finance, legal, compliance, product, and markets.

**Bill Barhydt**  
Founder & CEO  
  
[LinkedIn ↗](https://www.linkedin.com/in/billbar)

**Genni Combes**  
Chief Financial Officer  
  
[LinkedIn ↗](https://www.linkedin.com/in/gennicombes/)

**Dan Perry**  
Chief Marketing Officer  
  
[LinkedIn ↗](https://www.linkedin.com/in/dan-perry-b1a6905/)

**Daryl Puryear**  
Chief Technology Officer  
  
[LinkedIn ↗](https://www.linkedin.com/in/dpuryear/)

**Deepak Ghosh**  
Chief Product Officer  
  
[LinkedIn ↗](https://www.linkedin.com/in/deepakkghosh/)

**Nicole Trudeau**  
Chief Legal Officer  
  
[LinkedIn ↗](https://www.linkedin.com/in/ntrudeau/)

**Frances Rabias**  
Chief Compliance Officer

**Marissa Kim**  
Head of Asset Management  
  
[LinkedIn ↗](https://www.linkedin.com/in/marissakim/)

**Eddie Chung**  
Head of Business & Corporate Development  
  
[LinkedIn ↗](https://www.linkedin.com/in/eddiewchung/)

**Willie Wang**  
VP, Digital Asset Strategy  
  
[LinkedIn ↗](https://www.linkedin.com/in/williewang/)

## Abra Insights & Media

### Our latest research, commentary, and market interviews.

**Compounding Wealth Scenario: Maximize Yield**  
[Read More](https://www.abra.com/insights/compounding-wealth-with-yield)

**Dollar Yield: Considerations to Get Maximum Return From Cash**  
[Read More](https://www.abra.com/insights/dollar-yield-compounding-considerations)

**The $124 Trillion Wealth Transfer: Implications for Digital Asset Integration in Wealth Management**  
[Read More](https://www.abra.com/insights/124t-wealth-transfer-report)

**Bill Barhydt on Thinking Crypto: what crypto must solve before the next bull market**  
[Watch Video](https://www.abra.com/media/bill-barhydt-thinking-crypto-next-bull-market)

**The Rich Are Buying Crypto First**  
[Watch Video](https://www.abra.com/media/the-rich-are-buying-crypto-first)

**Bitcoin Breaks $82K Despite Saylor Planning To Sell! Is The Bottom Actually In?**  
[Watch Video](https://www.abra.com/media/bitcoin-breaks-82k-is-the-bottom-in)

## Build the future of digital-asset wealth.

**Investments in digital assets involve a high degree of risk, including loss of principal. Registration as an investment adviser does not imply endorsement by the SEC.**